KUJÁ BY EKTA · MEASUREMENT GUIDE
Your Perfect Fit Starts Here.
Every Kujá garment is made to your exact measurements. This guide will walk you through everything - simply, clearly, and without any guesswork. It takes about 10 minutes.
Don't worry if this feels new. Hundreds of our US clients have done this from home and every single one got a perfect fit. And if you need help, Ekta herself will guide you on a quick WhatsApp video call.
What You Will Need
- A Soft Measuring Tape: Available at any pharmacy, craft store, or on Amazon.
- A Helper: Someone to help you measure accurately. It is very hard to measure yourself accurately, especially your back width and shoulder.
- Fitted Clothing or Undergarments: Wear the exact bra you plan to wear with the outfit.
The Complete Measurement Chart
ALL MEASUREMENTS IN INCHES - REQUIRED FOR ALL GARMENT TYPES
| MEASUREMENT | REQUIRED? | HOW TO TAKE IT | TIPS & NOTES |
|---|---|---|---|
| 1. Bust / Chest | ALWAYS | Wrap the tape around the fullest part of your chest across the nipple line. Keep it parallel to the floor. Breathe normally - do not hold your breath. | Wear your regular bra when measuring. This is the most important measurement for your blouse and top fit. |
| 2. Waist | ALWAYS | Find your natural waist the narrowest part of your torso, usually about 1 inch above your belly button. Do not pull it tight. | This is NOT where your jeans sit it's higher up. Bend to the side where you crease is your natural waist. |
| 3. Hips | ALWAYS | Stand with your feet together. Measure around the fullest part of your hips and buttocks usually 7-9 inches below your natural waist. Keep tape parallel to floor. | This is the widest point of your lower body. Don't forget to include the fullest part of your backside. |
| 4. Shoulder Width | ALWAYS | Measure from the tip of one shoulder to the tip of the other, going straight across the back. Your helper should do this for you. | This determines how the neckline and sleeves fall. Getting this wrong is the most common reason a top doesn't feel right. |
| 5. Sleeve Length | ALWAYS | Bend your arm slightly at the elbow. Measure from the top of your shoulder down to your wrist bone. Note if you want full or 3/4 sleeve. | Also tell us your preference: full length (to wrist), 3/4 length, elbow length, or sleeveless. |
| 6. Top / Kurti Length | ALWAYS | Measure from the top of your shoulder (at the base of your neck) straight down to where you'd like the garment to end. | Tell us your preference in words too: hip length (28"-30"), tunic (32"-38"), floor grazing anarkali (55"-58"). |
| 7. Waist to Floor | LEHENGA / ANARKALI | Stand barefoot on a flat surface. Measure from your natural waist down to the floor. If wearing heels, add 3-4 inches. | This determines the skirt length. Tell us if you want the hem to just touch the floor or trail slightly. |
| 8. Blouse Back Length | SAREE / LEHENGA BLOUSE | Measure from the middle of the back of your neck down to where you want the blouse to end usually just below the bra strap. | For traditional coverage, 15"-16". For a modern cropped blouse, 13"-14". |
| 9. Salwar / Bottom Length | SALWAR SUIT / PALAZZO | Measure from the top of your hip (where the salwar waistband sits) down to the ankle. Measure while standing barefoot. | Tell us the style you prefer: straight patiala, churidar (fitted), wide-leg palazzo, or flared. |
| 10. Dupatta Preference | INCLUDED | No measurement needed just your preference. Tell us if you want a shorter dupatta (stole style) or a longer one. | Let us know the draping style you prefer - plain panel, heavy embroidered border, or matching fabric. |
| 11. Your Height | ALWAYS | Your full height in feet and inches. Stand against a wall without shoes and measure to the top of your head. | This helps us verify your other measurements. Mention your typical heel height if you'll be wearing heels. |
| 12. Weight (Optional) | OPTIONAL | This is completely optional. | It helps Ekta cross-reference your measurements and catch any discrepancies. Kept completely confidential. |
| KUJA SIZE | APPROX US SIZE | BUST | WAIST | HIPS | BEST FOR |
|---|---|---|---|---|---|
| XS | US 0-2 | 30-32" | 22-24" | 32-34" | Petite frames |
| S | US 4-6 | 33-35" | 25-27" | 35-37" | Slim/petite frames |
| M | US 8-10 | 36-38" | 28-30" | 38-40" | Most common size |
| L | US 12-14 | 39-41" | 31-33" | 41-43" | Most common size |
| XL | US 16-18 | 42-44" | 34-36" | 44-46" | Full/curvy frames |
| XXL | US 20-22 | 45-47" | 37-39" | 47-49" | Full/plus frames |
| 3XL | US 24+ | 48"-52"+ | 40"-44"+ | 50"-54"+ | Extended plus - we accommodate all sizes beautifully |
Common Mistakes to Avoid
DO THIS
- Measure over a bra or fitted top not a padded bra or heavy shirt
- Ask someone else to take your measurements always more accurate
- Measure the same spot 2-3 times and take the average if numbers differ
- Stand on a flat, hard floor (not carpet) when measuring height and length
- Mention your heel height if you plan to wear heels with the outfit
- Share your measurements in inches even a rough approximation helps
- WhatsApp Ekta if you're unsure about any single measurement
- Share reference photos of styles, necklines, or lengths you love
AVOID THIS
- Don't guess your measurements even being 1 inch off can affect the fit
- Don't measure over thick clothing, a jacket, or a winter sweater
- Don't pull the tape tight it should be snug, not constricting
- Don't use your clothing label size US sizes 8 and 10 mean nothing to the tailor
- Don't forget to measure height it's used to check proportion of all lengths
- Don't hold your breath while measuring your bust or waist
- Don't measure yourself alone if you can avoid it it affects accuracy
- Don't wait until the last minute custom orders take 6-8 weeks
Fabric & Care Guide
Pure Silk (RESHAM SILK)
Luxurious, fluid drape. Used in bridal lehengas and premium sarees. Cool to the touch. Catches light beautifully.
☑ Dry clean only | No machine wash
Georgette
Light, flowing, wrinkle-resistant. The most popular fabric for anarkalis, salwar suits, and dupatta. Comfortable for long wear.
☑ Dry clean or Gentle hand wash
Organza
Crisp, structured, slightly sheer. Used for lehenga skirts and dupattas. Holds embroidery beautifully. Gives volume without weight.
☑ Dry clean only | Steam iron
Crepe
Matte finish, soft drape, highly comfortable. Excellent for everyday ethnic wear, palazzo sets, and contemporary pieces.
☑ Gentle hand wash | Low iron
Velvet (MAKHMAL)
Rich, opulent texture. Used in winter festive wear, bridal blouses. Perfect for December weddings and cold evenings.
☑ Dry clean only | Never iron directly
Banarasi Silk
Heritage weave from Varanasi with gold/silver zari work. Used in sarees and bridal lehengas. The queen of Indian fabrics.
☑ Dry clean only | Store in muslin cloth